HALL OFCOACHES
Social media for an executive coaching community, turning expert knowledge into short, useful posts that build authority.
Role
Social Media Manager
Industry
Executive coaching
Channel
Account
@hallofcoaches
Hall of Coaches needed to look as credible online as its coaches are in the room.
The coaches had deep expertise but little time to create content, so the account posted rarely and without a clear format.
The goal was a repeatable content system that turns coach insights into carousels, quotes and short videos.
What changed for the account.
Follower growth
Average reach per post
Enquiries from Instagram
What this account taught me.
Useful beats polished
Practical, specific advice earned more saves than motivational quotes.
Systems save experts
A 15 minute interview could feed a week of content. The system mattered more than any single post.
"Expert brands grow when their knowledge is easy to share."
Outcome
- [ADD REAL RESULT]
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This project is part of my social media management work.
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