ASIANGEMS
Instagram management for a New York jewellery house, turning fine product photography into a feed that sells trust, not just stones.
Role
Social Media Manager
Industry
Luxury jewellery
Channel
Account
@asiangemny
Asian Gems needed an Instagram presence that matched the quality of its jewellery.
The account posted irregularly, with product shots that lacked context: no story about the craft, the stones or the people who wear them.
The goal was a consistent, premium feed that gives buyers in New York a reason to visit the store or send a direct message.
What changed for the account.
Follower growth
Average reach per post
Enquiries from Instagram
What this account taught me.
Luxury is restraint
Fewer, better posts outperformed volume. White space in the grid did the selling.
Education builds trust
Posts that explained a stone or a setting started more conversations than pure product shots.
"A jewellery feed should feel like walking into the store, not scrolling a catalogue."
Outcome
- [ADD REAL RESULT]
Need something similar?
This project is part of my social media management work.
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