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Social Media Case Study · Fashion · India

DHAGGAA

Instagram for a handcrafted textile and fashion label, built around the makers and the stories woven into every piece.

Role

Social Media Manager

Industry

Handcrafted textiles

Channel

Instagram

Account

@dhaggaa_

01 , Brief

Dhaggaa wanted its feed to show why handmade is worth the wait.

The label had beautiful products but the account read like a price list. Followers saw garments without the hands, the process or the reason behind them.

The brief was to build a recognisable visual identity and a voice that connects craft to the people buying it.

02 , What I did
01
Story first grid

Mixed product, process and maker content in a repeating rhythm so the grid tells the brand story at a glance.

02
Reels from the workshop

Directed short behind the scenes reels of weaving and finishing, shot simply on a phone.

03
Launch campaigns

Planned teaser, reveal and styling posts for each new drop to build anticipation.

Brand voiceVisual identityReels planningLaunch campaignsHashtag research
03 , Outcome

What changed for the account.

[ADD REAL RESULT]

Follower growth

[ADD REAL RESULT]

Average reach per post

[ADD REAL RESULT]

Enquiries from Instagram

04 , Reflection

What this account taught me.

Process is content

The making of a piece was often more engaging than the finished piece.

Consistency beats virality

A steady weekly rhythm built a loyal audience faster than chasing trends.

"Handmade brands win on Instagram when the hands are visible."

Outcome

  • [ADD REAL RESULT]

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